Icon Events International presents this truly unique event with the goal of providing a platform for learning, networking, benchmarking and discussion about the most pressing trends and issues today. The 3rd international edition of the Digital Media Seminar is designed to help any senior level professional involved in on-line and mobile Marketing & Communications, to learn through expert, end-user and practitioner presentations on how best to leverage these forms of Digital Media to both enhance marketing and communications practices.

TOPICS INCLUDE

MODULE 1: Adding Mobile to your Marketing mix

• Building your companies mobile strategy: Is Mobile Advertising for Brands, ready for Prime-time? Or still a niche play for the Mobile Content Industry!
• The early adopters of mobile advertising were mainly mobile content sellers, with a smattering of more cutting edge brands. However, as the industry has matured over the last 3 years, new developments mean that mobile is attracting increasingly mainstream brands, already spending $1 million+ campaigns.This panel will look at how to successfully build & intergrate mobile into your marketing mix
• What tactics work & how to create consumer engagement
• Learn about the Successes, Failures, Innovative experiments and of course the lesson's learned.

Module 2: Social Media in Business

• Highlighting successes and key learnings from businesses using Twitter to support and engage customers, and to reach and influence prospects-
• Case studies will include a look behind the scenes at how companies are organizing and resourcing their microsharing efforts as well as how they're measuring results-
• Incorporating Networking Platforms into the Communications Strategy-
• Does your brand belong on social media space?
• Who's networking? Demographics and motivators of professionals networking online-
• Facebook-Connect development strategies-
• Deploying Social Media Tools-
• Where does social media really fit into the business world?
• How do you identify online influencers and connect with them?
• Who is using social media and what measurable benefits are they enjoying?
• Effective Measurement Tools & Metrics
• Tangible ROI from Social media Channels

Module 3: Engaging Your Brand Online

• Exploring the objective of: Broadcasting your brand online with many successful strong case studies & examples-
• Strengthen the brand´s equity through content-
• Activate it through entertainment-
• Develop new technologies so the consumer wants to interact more and more with your brand-
• Explore and highlight You Tube's new advertising possibilities-
• How to include to include social with video advertising-
• Impact of network on video advertising-
• Using full spectrum of online community platform-
• Adding emerging media to your marketing mix-

Participants are invited to learn, exchange ideas, debate, network and benchmark throughout the two day event, designed to suit every level of professional involved in Digital Media Marketing & Communications across all sectors.

So make plans now to join us for the 3rd Digital Media Seminar 2011 in Barcelona. Invite your colleagues and peers. Team discounts available.