Icon Events International presents this truly unique event with the goal of providing a platform for learning, networking, benchmarking and discussion about the most pressing trends and issues today. The 2nd Digital Media Seminar is designed to help any professional involved in on-line and mobile Marketing & Communications, to learn through expert, end-user and practitioner presentations on how best to leverage these forms of Digital Media to both enhance marketing and communications practices.

TOPICS INCLUDE

MODULE 1: Adding Mobile to your Marketing mix

• Is Mobile Advertising for Brands, ready for Prime-time? Or still a niche play for the Mobile Content Industry!
• The early adopters of mobile advertising were mainly mobile content sellers, with a smattering of more cutting edge brands. However, as the industry has matured over the last 3 years, new developments mean that mobile is attracting increasingly mainstream brands, already spending $1 million+ campaigns.
• Impact in the current business environment-
• Learn about the Successes, Failures, Innovative experiments and of course the lesson's learned.

Module 2: Social Media in Business

• Highlighting successes and key learnings from businesses using Twitter to support and engage customers, and to reach and influence prospects-
• Case studies will include a look behind the scenes at how companies are organizing and resourcing their microsharing efforts as well as how they're measuring results-
• Incorporating Networking Platforms into the Communications Strategy-
• Does your brand belong on social media space?
• Who's networking? Demographics and motivators of professionals networking online-
• Facebook-Connect development strategies-
• Deploying Social Media Tools-
• Where does social media really fit into the business world?
• How do you identify online influencers and connect with them?
• Who is using social media and what measurable benefits are they enjoying?
• Effective Measurement Tools & Metrics
• Tangible ROI from Social media Channels

Module 3: Engaging Your Brand Online

• Exploring the objective of: Broadcasting your brand online with many successful strong case studies & examples-
• Strengthen the brand´s equity through content-
• Activate it through entertainment-
• Develop new technologies so the consumer wants to interact more and more with your brand-
• Explore and highlight You Tube's new advertising possibilities-
• How to include to include social with video advertising-
• Impact of network on video advertising-
• Using full spectrum of online community platform-
• Adding emerging media to your marketing mix-

Participants are invited to learn, exchange ideas, debate, network and benchmark throughout the two day event, designed to suit every level of professional involved in Digital Media Marketing & Communications across all sectors.

So make plans now to join us for the 2nd Digital Media Seminar 2009 in Barcelona. Invite your colleagues and peers. Team discounts available.